Kenneth C. Hendra
Code • Data • Product
I’m Kenneth, a Year 2 Business Analytics student at NUS driven by a passion for solving problems. Whether it's building applications from scratch, extracting actionable insights from complex datasets, or exploring machine learning for predictive modeling, I enjoy leveraging technology to find effective solutions. Outside of academics, I run a marketing agency and enjoy exploring new cuisines and playing clash royale in my free time.
Experience
Founder / Data Lead
Third Spaces Marketing
Built analytics + automation to scale content ops to 70+/mo.
Notion CRM, Google Sheets automations, Python scrapers, dashboards.
Systems Analyst Intern
Buana Megah Santosa perkasa
Built analytics + automation to scale content ops to 70+/mo.
Notion CRM, Google Sheets automations, Python scrapers, dashboards.
Recent Projects
GroupBuy
Full-stack mobile app that aggregates FairPrice group-buy deals so people can discover and coordinate purchases together.
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GroupBuy
• Defined and prioritized MVP features based on user interviews, guiding UI decisions and improving onboarding clarity. • Developed a full-stack application that scrapes FairPrice group buy deals allowing people to make purchases together. • Engineered the front-end interface using React, Tailwind and TypeScript, developing several screen stacks. • Developed backend services, connecting the backend with Firebase for easy storage and access for users and deals. • Implemented web scraping pipelines with Playwright and BeautifulSoup to automate deal aggregation from FairPrice.
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